Amazon — Enforcement

Executive Summary

Amazon abandoned its $1.7 billion acquisition of iRobot (maker of Roomba) after the FTC and EU regulators raised antitrust and privacy concerns about Amazon gaining access to detailed home mapping data collected by robot vacuums. Privacy advocates had argued that 'there is no more private space than the home' and that Amazon would gain access to intimate spatial data not available through other means. The deal's collapse led iRobot to lay off over 40% of its workforce and eventually file for bankruptcy.