Google privacy posture
https://policies.google.com/privacy
One policy covers Search, YouTube, Android, Chrome and Google's ad network, and since March 2012 Google has combined what it learns about you across all of them — the revision that made that unconditional deleted the sentence that had offered an opt-out. What Google does with your data to train AI is governed by a separate notice that has no published version history.
Privacy Posture
- Scope
- Every Google product, under one document
- The policy “applies to all of the services offered by Google LLC and its affiliates, including YouTube, Android, and services offered on third-party sites, such as advertising services”. That breadth is the point: the same document governs your searches, your watch history, your phone and the ads you are shown on sites that have nothing to do with Google.
- Google Privacy Policy — About this policy
- Combining data across services
- Unconditional since 1 March 2012
- The version in force until 1 March 2012 said that “for certain services, we may give you the opportunity to opt out of combining such information”. The March 2012 revision removed that sentence and replaced it with a flat statement that Google “may combine personal information from one service with information, including personal information, from other Google services”. The redline for that change is on this page. The one carve-out kept is DoubleClick cookie data, which Google says it will not combine with personally identifiable information without opt-in consent.
- Google Privacy Policy archive — 1 March 2012
- What Google says it will not do with ads
- No sensitive categories, no Gmail, Drive or Photos content
- Three limits are stated outright: no personalised ads based on “sensitive categories, such as race, religion, sexual orientation, or health”; no personalised ads based on your content from Drive, Gmail or Photos; and no sharing of information that personally identifies you with advertisers “unless you ask us to”. These are limits on ad targeting, not on collection — the underlying activity is still recorded.
- Google Privacy Policy — Why Google collects data
- Where the AI terms live
- Outside this policy, and outside the archive
- The words “artificial intelligence” and “machine learning” do not appear in Google's privacy policy at all. It refers to AI training exactly once, and only for material that is already public: Google “may collect information that's publicly available online or from other public sources to help train Google's AI models”. What happens to the things you type into Gemini is set by a separate Gemini Apps Privacy Notice, which is not part of the dated policy archive — so unlike the policy below, changes to it leave no public version trail.
- Google Privacy Policy (full text, checked for AI terms)
- Gemini conversations
- Human-reviewed, and reviewed chats survive deletion for 3 years
- Google states that “a subset of chats are reviewed by human reviewers” and asks you not to enter anything confidential “that you wouldn't want a reviewer to see”. The consequence is the part worth knowing: reviewed chats “are not deleted when you delete your activity” — because they have been disconnected from your account — and are “retained for up to three years”. Gemini activity otherwise auto-deletes after 18 months by default, and even with the setting off, chats are still stored for 72 hours.
- Gemini Apps Privacy Notice — human review and retention
- Location
- GPS, IP, Wi-Fi, cell towers and Bluetooth
- Google names GPS and other sensor data, IP address, your activity on Google services, and “information about things near your device, such as Wi-Fi access points, cell towers, and Bluetooth-enabled devices”. How much is collected and how long it is kept “depend in part on your device and account settings”, which is why the activity controls below matter more here than on most platforms.
- Google Privacy Policy — Your location information
- If your account is issued by an employer or school
- The administrator can read it and can lock your settings
- For accounts managed by an organisation, the domain administrator can “access and retain information stored in your account, like your email”, change your password, suspend or terminate your access, and “restrict your ability to delete or edit your information or your privacy settings”. Every control listed below can be switched off by someone else on a managed account.
- Google Privacy Policy — Sharing your information
What should I do?
Concrete steps, and who is actually able to take them.
Stop Google saving new activity, and auto-delete what it has
Anyone with a Google Account — unless your account is managed by an employer or school, whose administrator can restrict these controls.
- Open myactivity.google.com/activitycontrols.
- Turn off Web & App Activity, Search Services History and YouTube History individually — they are separate switches, and turning one off does not affect the others.
- Set an auto-delete window on each one you keep enabled; the shortest offered is 3 months.
- Turning a control off stops new activity being saved. It does not remove what is already stored — delete that separately in My Activity.
Turn off personalised advertising
Anyone. Works signed out too, but then it applies only to that browser.
- Open myadcenter.google.com.
- Switch off personalised ads, which stops your activity being used to select the ads you see across Google and its partner sites.
- Review the interest and demographic categories Google has inferred about you and remove any you do not want used.
This changes which ads you are shown, not whether the underlying activity is collected. You will still see ads.
Google Privacy Policy — Personalised services and adsLimit what Gemini keeps — and understand what you cannot take back
Anyone who has used Gemini.
- In Gemini Apps Activity, turn off the Keep Activity setting to stop future chats being retained and used to improve Google's AI models.
- If you keep it on, change the auto-delete window from its 18-month default to 3 months.
- Use temporary chats for anything sensitive — Google states these “are not used to train Google's AI models”.
- Delete existing Gemini activity, remembering that this does not reach chats already sent to human reviewers.
Chats already reviewed by a human are retained for up to three years and are not removed when you delete your activity. Turning the setting off prevents future retention; it cannot undo past review. Chats are still stored for 72 hours even when the setting is off.
Gemini Apps Privacy Notice — controlling your activityExport your data, or remove your personal details from Search
Anyone. Removal from Search results is a separate process from deletion.
- Export a copy of everything in your account from takeout.google.com before deleting anything.
- Delete individual items, whole products, or the entire account from your Google Account settings.
- To take personal information such as your address or phone number out of Search results, use Google's “Results about you” process — removing a page from Search does not delete it from the site that published it.
Privacy policy change history
Google publishes every version of its privacy policy back to June 1999 at a stable, dated URL — 49 of them. The history below is built from those documents, so each redline compares two texts Google published itself. The most recent comparison runs from the newest archived version to the copy captured from the live policy page, which is why it can show a revision the archive index has not yet listed.
92 versions tracked · Jun 9, 1999 → Sep 10, 2026 · 50 recorded changes
Oct 20, 2011 → Mar 1, 2012+125 −74 linesThe revision that made combining your data across Google services unconditional. The previous version had offered an opt-out for certain services; this one deleted that sentence and stated the combining outright. European data-protection authorities opened an inquiry into the change, and it remains the basis on which a single profile spans Search, YouTube, Android and Google's ad network.
all past versions.Privacy PolicyLast modified: October 20, 2011 (Last modified: March 1, 2012 (view archived versions)This Privacy Policy applies to all of theproducts, services and websitesoffered by Google Inc. or its subsidiaries or affiliated companies except Postini (Postini Privacy Policy). Sometimes, we may post product specific privacy notices or Help Center materials to explain our products in more detail.If you have any questions about this Privacy Policy, please feel free tothrough our website or write to us atPrivacy Mattersc/o Google Inc.1600 Amphitheatre ParkwayMountain View, California, 94043USAInformation we collect and how we use itWe may collect the following types of information:Information you provide– When you sign up for aThere are many different ways you can use our services – to search for and share information, to communicate with other people or to create new content. When you share information with us, for example by creating aGoogle Account, we ask you for, we can make those services even better – to show you more relevant search results and ads, to help you connect with people or to make sharing with others quicker and easier. As you use our services, we want you to be clear how we’re using information and the ways in which you can protect your privacy.Our Privacy Policy explains:What information we collect and why we collect it.How we use that information.The choices we offer, including how to access and update information.We’ve tried to keep it as simple as possible, but if you’re not familiar with terms like cookies, IP addresses, pixel tags and browsers, then read about thesekey termsfirst. Your privacy matters to Google so whether you are new to Google or a long-time user, please do take the time to get to know our practices – and if you have any questions.Information we collectWe collect information to provide better services to all of our users – from figuring out basic stuff like which language you speak, to more complex things like which ads you’ll find most useful or the people who matter most to you online.We collect information in two ways:Information you give us.For example, many of our services require you to sign up for a Google Account. When you do, we’ll ask forpersonal information. We may combine the information you submit under your account with information from other Google services or third parties in order to provide you with a better experience and to improve the quality of our services. For certain services, we may give you the opportunity to opt out of combining such information. You can use the Google Dashboard to learn more about the information associated with your Account. If you are using Google services in conjunction with your Google Apps Account, Google provides such services in conjunction with or on behalf ofyour domain administrator. Your administrator will have access to your account information including your email. Consult your domain administrator’s privacy policy for more information.Cookies– When you visit Google, we send one or more, like your name, email address, telephone number or credit card. If you want to take full advantage of the sharing features we offer, we might also ask you to create a publicly visibleGoogle Profile, which may include your name and photo.Information we get from your use of our services.We may collect information about the services that you use and how you use them, like when you visit a website that uses our advertising services or you view and interact with our ads and content. This information includes:Device informationWe may collect device-specific information (such as your hardware model, operating system version, unique device identifiers, and mobile network information including phone number). Google may associate your device identifiers or phone number with your Google Account.Log informationWhen you use our services or view content provided by Google, we may automatically collect and store certain information inserver logs. This may include:details of how you used our service, such as your search queries.telephony log information like your phone number, calling-party number, forwarding numbers, time and date of calls, duration of calls, SMS routing information and types of calls.Internet protocol address.device event information such as crashes, system activity, hardware settings, browser type, browser language, the date and time of your request and referral URL.cookies that may uniquely identify your browser or your Google Account.Location informationWhen you use a location-enabled Google service, we may collect and process information about your actual location, like GPS signals sent by a mobile device. We may also use various technologies to determine location, such as sensor data from your device that may, for example, provide information on nearby Wi-Fi access points and cell towers.Unique application numbersCertain services include a unique application number. This number and information about your installation (for example, the operating system type and application version number) may be sent to Google when you install or uninstall that service or when that service periodically contacts our servers, such as for automatic updates.cookies.Information securityEnforcementOpens in a new tab(opens a footnote)
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Privacy PolicyIntroductionInformation Google collectsWhy Google collects dataData transfer frameworks
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Take the Privacy CheckupEffective December 11, 2025 |Effective April 2, 2026 |Archived versions
, we may collect call and message log information like your phone number, calling-party number, receiving-party number, forwarding numbers, sender and recipient email address, time and date of calls and messages, duration of calls, routing information, and types and volumes of calls and messages.You can visit your Google Account to find and manage activity information that’s saved in your account.Go to Google Account
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Maryland Online Data Privacy Act of 2024 (MDODPA)Indiana Consumer Data Protection Act (INCDPA)use the information we collect across our services
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using the device’s settings app. You can also turn onLocation Historyif you want to create a private map of where you go with your signed-in devices. And if your Web & App Activity setting is enabled, your searches and other activity from Google services, which may also include location information, is saved to your Google Account. Learn more about
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FiberGemini AppsGoogle Fi
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. As described there, when Google anonymizes data to protect your privacy, we maintain policies and technical measures to avoid re-identifying that information.U.S. state privacy laws also provide the right to request information about how Google collects, uses, and discloses your information. And they give you the right to access your information, sometimes in a portable format; correct your information; and to request that Google delete that information. Many of these laws also provide the right to opt out of certain forms of profiling and targeted advertising. They also provide the right to not be discriminated against for exercising these privacy rights. Finally, the CCPA treats certain kinds of information, like health data, as sensitive; when users provide this information, Google only uses it for purposes permitted by the CCPA, like to provide services that are requested and expected by our users.We describe the choices you have to manage your privacy and data across Google’s services in
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Products that are integrated into third-party apps and sites, like ads, analytics, and embedded Google MapsYou can use our services in a variety of ways to manage your privacy. For example, you can sign up for a Google Account if you want to create and manage content like emails and photos, or see more relevant search results. And you can use many Google services when you’re signed out or without creating an account at all, like searching on Google or watching YouTube videos. You can also choose to browse the web in a private mode, like Chrome Incognito mode. And across our services, you can adjust your privacy settings to control what we collect and how your information is used.To help explain things as clearly as possible, we’ve added examples, explanatory videos, and definitions for
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Research and development: Google uses information to improve our services and to develop new products, features and technologies that benefit our users and the public. For example, we use publicly available information to help train Google’s AI models and build products and features like Google Translate, Bard, and Cloud AI capabilities.Use of service providers
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Your location informationWe collect information about your location when you use our services, which helps us offer features like driving directions, search results for things near you, and ads based on your general location.GPS and other
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detect abuseWhen we detect spam, malware, illegal content, and other forms of abuse on our systems in violation of our policies, we may disable your account or take other appropriate action. In certain circumstances, we may also report the violation to appropriate authorities.devices
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personalized adsbased on your interests. For example, if you search for “mountain bikes,” you may see an ad for sports equipment when you’re browsing a site that shows ads served by Google. You can control what information we use to show you ads by visiting your ad settings inMy Ad Center
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personalized adsbased on your interests. For example, if you search for “mountain bikes,” you may see an ad for sports equipment when you’re browsing a site that shows ads served by Google. You can control what information we use to show you ads by visiting your ad settings.We don’t show you personalized ads based on
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payment informationto your account. Even if you aren’t signed in to a Google Account, you might choose to provide us with information — like an email address to receive updates about our services.We also collect the content you create, upload, or receive from others when using our services. This includes things like email you write and receive, photos and videos you save, docs and spreadsheets you create, and comments you make on YouTube videos.
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Take the Privacy CheckupEffective July 1, 2021 |Effective February 10, 2022 |Archived versions⋯Platforms like the Chrome browser and Android operating systemProducts that are integrated into third-party apps and sites, like ads and embedded Google MapsTo help explain things as clearly as possible, we’ve added examples, explanatory videos, and definitions for
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publicly accessible sources. For example, if your name appears in your local newspaper, Google’s Search engine may index that article and display it to other people if they search for your name. We may also collect information about you from trusted partners, including marketing partners who provide us with information about potential customers of our business services, and security partners who provide us with information toprotect against abuse
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services to make and receive calls or send and receive messages, we may collect telephony log information like your phone number, calling-party number, receiving-party number, forwarding numbers, time and date of calls and messages, duration of calls, routing information, and types of calls.You can visit your Google Account to find and manage activity information that’s saved in your account.
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Go to Shared EndorsementsInformation you shareWays to review & update your information
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This Privacy Policy is meant to help you understand what information we collect, why we collect it, and how you can update, manage, export, and delete your information.Effective July 1, 2020 |Privacy CheckupLooking to change your privacy settings?Archived versions
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This Privacy Policy is meant to help you understand what information we collect, why we collect it, and how you can update, manage, export, and delete your information.Effective March 31, 2020 |Effective July 1, 2020 |Archived versions
IP address, crash reports, system activity, and the date, time, and referrer URL of your request.We collect this information when a Google service on your device contacts our servers — for example, when you install an app from the Play Store or when a service checks for automatic updates. If you’re using an
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This Privacy Policy is meant to help you understand what information we collect, why we collect it, and how you can update, manage, export, and delete your information.Effective December 19, 2019 |Effective March 31, 2020 |Archived versions
legal frameworksrelating to the transfer of data, such as the EU-US and Swiss-US Privacy Shield Frameworks.When we receive formal written complaints, we respond by contacting the person who made the complaint. We work with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of your data that we cannot resolve with you directly.
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This Privacy Policy is meant to help you understand what information we collect, why we collect it, and how you can update, manage, export, and delete your information.Effective October 15, 2019 |Effective December 19, 2019 |Archived versions
When we receive formal written complaints, we respond by contacting the person who made the complaint. We work with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of your data that we cannot resolve with you directly.California requirementsAbout this policy
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This Privacy Policy is meant to help you understand what information we collect, why we collect it, and how you can update, manage, export, and delete your information.Effective January 22, 2019 |Effective October 15, 2019 |Archived versions
Information you shareControl whom you share information with through your account on Google+.Go to Information You Share
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This Privacy Policy is meant to help you understand what information we collect, why we collect it, and how you can update, manage, export, and delete your information.Effective May 25, 2018 |Effective January 22, 2019 |Archived versions
Location Historyif you want to save and manage your location information in your account.In some circumstances, Google also collects information about you from
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.Privacy PolicyLast modified: December 18, 2017 (view archived versionskey terms
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Privacy PolicyLast modified: October 2, 2017 (Last modified: December 18, 2017 (view archived versions
access to your personal information. If that information is wrong, we strive to give you ways to update it quickly or to delete it – unless we have to keep that information for legitimate business or legal purposes. When updating your personal information, we may ask you to verify your identity before we can act on your request.Information we share
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Privacy PolicyLast modified: April 17, 2017 (Last modified: October 2, 2017 (view archived versions
When this Privacy Policy appliesOur Privacy Policy applies to all of the services offered by Google Inc. and its affiliates, including YouTube, services Google provides on Android devices, and services offered on other sites (such as our advertising services), but excludes services that have separate privacy policies that do not incorporate this Privacy Policy.Our Privacy Policy does not apply to services offered by other companies or individuals, including products or sites that may be displayed to you in search results, sites that may include Google services, or other sites linked from our services. Our Privacy Policy does not cover the information practices of other companies and organizations who advertise our services, and who may use cookies, pixel tags and other technologies to serve and offer relevant ads.
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Privacy PolicyLast modified: March 1, 2017 (Last modified: April 17, 2017 (view archived versions
self regulatory frameworks, including the EU-US Privacy Shield Framework. When we receive formal written complaints, we will contact the person who made the complaint to follow up. We work with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of personal data that we cannot resolve with our users directly.Changes
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Privacy PolicyLast modified: August 29, 2016 (Last modified: March 1, 2017 (view archived versions
domain administrator(for example, for Google Apps users) then your domain administrator and resellers who provide user support to your organization will have access to your Google Account information (including your email and other data). Your domain administrator may be able to:view statistics regarding your account, like statistics regarding applications you install.
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Privacy PolicyLast modified: June 28, 2016 (Last modified: August 29, 2016 (view archived versions
View and edityour preferences about the Google ads shown to you on Google and across the web, such as which categories might interest you, using Ads Settings. You can also opt out of certain Google advertising services here.Adjust
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Privacy PolicyLast modified: March 25, 2016 (Last modified: June 28, 2016 (view archived versions
to make it easier to share things with people you know. We will not combine DoubleClick cookie information with personally identifiable information unless we have your opt-in consent.We will ask for your consent before using information for a purpose other than those that are set out in this Privacy Policy.
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Privacy PolicyLast modified: August 19, 2015 (Last modified: March 25, 2016 (view archived versions
Review and update your Google activity controlsto decide what types of data, such as videos you’ve watched on YouTube or past searches, you would like saved with your account when you use Google services.Review and control
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Privacy PolicyLast modified: June 30, 2015 (Last modified: August 19, 2015 (view archived versions
.Information we collect when you are signed in to Google may be associated with your Google Account. When information is associated with your Google Account, we treat it as personal information. For more information about how you can access, manage or delete information that is associated with your Google Account, visit theTransparency and choice
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Privacy PolicyLast modified: May 1, 2015 (Last modified: June 5, 2015 (view archived versions
, or which YouTube videos you might like.We collect information in two ways:Information you give us.
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Privacy PolicyInformation we collectHow we use information we collectTransparency and choiceview archived versions
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Other useful privacy and security related materialsLast modified: December 19, 2014 (Last modified: February 25, 2015 (view archived versions
may collect and process information about your actual location. We use various technologies to determine location, including IP address, GPS, and other sensors that may, for example, provide Google with information on nearby devices,Wi-Fi access points and cell towers
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Other useful privacy and security related materialsLast modified: March 31, 2014 (Last modified: December 19, 2014 (view archived versions
ads you’ll find most usefulorthe people who matter most to you online
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Privacy PolicyLast modified: December 20, 2013 (Information we collectHow we use information we collectview archived versions
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Privacy PolicyLast modified: June 24, 2013 (Last modified: December 20, 2013 (view archived versions
first. Your privacy matters to Google so whether you are new to Google or a long-time user, please do take the time to get to know our practices – and if you have any questionsconsult this page.
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Privacy PolicyLast modified: July 27, 2012 (Last modified: June 24, 2013 (view archived versions
View and edityour ads preferences, such as which categories might interest you, using the Ads Preferences Manager. You can also opt out of certain Google advertising services here.Use our editor
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Privacy PolicyLast modified: March 1, 2012 (Last modified: July 27, 2012 (view archived versions
Device informationWe may collect device-specific information (such as your hardware model, operating system version, unique device identifiers, and mobile network information including phone number). Google may associate your device identifiers or phone number with your Google Account.Log information
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Privacy PolicyLast modified: October 3, 2010 (Last modified: October 20, 2011 (view archived versions
Third Party Applications– Google may make available third party applications, such as gadgets or extensions, through its services. The information collected by Google when you enable a third party application is processed under this Privacy Policy. Information collected by the third party application provider is governed by their privacy policies.Location data
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Privacy PolicyLast modified: March 11, 2009 (Last modified: October 3, 2010 (view archived versions)At Google we recognize that privacy is important. This Privacy Policy applies to all of theproducts, services and websites
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Privacy PolicyLast modified: January 27, 2009Last modified: March 11, 2009 (view archived versionsAt Google we recognize that privacy is important. This Privacy Policy applies to all of the
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Privacy PolicyLast modified: August 7, 2008Last modified: January 27, 2009At Google we recognize that privacy is important. This Privacy Policy applies to all of the
server logsmay include information such as your web request, Internet Protocol address, browser type, browser language, the date and time of your request and one or more cookies that may uniquely identify your browser.User communications
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.Google Privacy PolicyLast modified: October 14, 2005At Google we recognize that privacy is important. This Policy applies to all of theproducts, services and websites
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.Privacy PolicyAt Google, we strive to develop innovative services to better serve our users. We recognize that privacy is an important issue, so we design and operate our services with the protection of your privacy in mind. This Privacy Policy outlines the types of personal information we gather when you use Google’s services, as well as some of the steps we take to safeguard it.The following principles apply to the personally identifying information we ask for and that you provide. “Personally identifying information” is information that individually identifies you, such as your name, physical address or email address. You can find more details about the data we collect on particular services by clicking the links on the side of this page.Information sharing
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Privacy PolicyGoogle respects and protects the privacy of the individuals that use Google’s search engine services (“Google Search Services”). Individually identifiable information about you is not willfully disclosed to any third party without first receiving your permission, as explained in this privacy policy (“Privacy Policy”).Google and CookiesUpon your first visit to Google, Google sends a “cookie” to your computer. A cookie is a piece of data that identifies you as a unique user. Google uses cookies to improve the quality of our service and to understand our user base more. Google does this by storing user preferences in cookies and by tracking user trends and patterns of how people search. Google will not disclose its cookies to third parties except as required by a valid legal process such as a search warrant, subpoena, statute, or court order..
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Privacy PolicyGoogle respects and protects the privacy of the individuals that use Google’s search engine services (“Google Search Services”). Individually identifiable information about you is not willfully disclosed to to any third party without first receiving your permission, as explained in this privacy policy (“Privacy Policy”).Google respects and protects the privacy of the individuals that use Google’s search engine services (“Google Search Services”). Individually identifiable information about you is not willfully disclosed to any third party without first receiving your permission, as explained in this privacy policy (“Privacy Policy”).Google and CookiesUpon your first visit to Google, Google sends a “cookie” to your computer. A cookie is a file that identifies you as a unique user. Google uses cookies to track user trends and patterns to better understand our user base and to improve the quality of our service. Google may also choose to use cookies to store user preferences. A cookie can tell us, “This is the same computer that visited Google two days ago,” but it cannot tell us, “This person is Joe Smith” or even, “This person lives in the United States.”Most browsers are initially set up to accept cookies. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent. Be aware, however, that some parts of the Google Search Service may not function properly if you refuse cookies.
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.Google and PrivacyGoogle is sensitive to the privacy concerns of its users. The Internet allows individuals to explore and communicate with unprecedented ease, but it also allows websites to collect and distribute personal information with equal ease. We at Google know that many users are, understandably, concerned about such practices, and we wish to make clear our policy for collecting and using personal information.Google’s PolicyGoogle and Cookies
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Source: version of Jun 9, 1999Source: version of Sep 20, 1999
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Compiled from the platform's own published documents. Every claim on this page links to the primary source it came from, and the change history is built by comparing versions the platform published itself. Checked and maintained by hand; no part of this page is generated from those sources automatically.
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