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Executive Summary

The Irish Data Protection Commission opened a formal GDPR inquiry into X's processing of personal data in connection with Grok's generation of deepfake images of real individuals. The inquiry examined whether X had a lawful basis for processing biometric and personal data to create AI-generated images, with particular focus on the impact on children and public figures.

What Happened

On February 17, 2026, Ireland's Data Protection Commission opened a formal GDPR inquiry into X Internet Unlimited Company regarding the use of the Grok AI feature to generate non-consensual sexual images of real people, including children. The investigation examines whether X complied with GDPR obligations including lawfulness of processing, data protection by design, and requirements to conduct data protection impact assessments. The DPC had been engaging with X since media reports emerged several weeks earlier about users being able to prompt Grok to create sexualized images of real individuals.

Who Is Affected

EU and EEA data subjects whose personal data, including biometric data, was processed by Grok to create AI-generated images are affected, with particular concern for children and those depicted in non-consensual intimate or sexualized content. As Ireland's DPC serves as the lead supervisory authority for X across the EU and EEA, the inquiry's findings could impact enforcement across all 27 EU member states and three EEA countries.

Why It Matters

This investigation is part of a growing multinational enforcement effort, with the UK ICO, European Commission, California Attorney General, UK's Ofcom, and French prosecutors also investigating X over Grok-related violations. The DPC's inquiry carries particular weight as the lead EU supervisory authority, with potential to result in substantial fines enforceable across the entire EU and EEA region. The case addresses fundamental questions about lawful basis for processing personal data to create AI-generated content without consent.

AI-Assisted

Event summaries are generated by Claude AI from verified sources and reviewed by humans before publication.

The Irish Data Protection Commission opened a formal GDPR inquiry into X's... — X (Twitter) | PrivacyWire