Google - Policy Change
minorNeutral → Policy Change
Executive Summary
Google updated its privacy policy effective April 2, 2026, making several wording changes around data collection and analytics. The policy now states that activity information is saved 'by your activity controls' rather than 'in your account,' and references 'ad and analytics services' more generically instead of specifically naming Google Analytics. The policy clarifies that third-party sites and apps 'still share' (not 'may still share') information with Google even when using private browsing modes, making data collection practices more explicit. Minor updates were also made to health data processing language under Washington and Nevada state laws.
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Related Events
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--- old+++ new@@ -4,7 +4,7 @@Privacy CheckupLooking to change your privacy settings?Take the Privacy Checkup-Effective December 11, 2025+Effective April 2, 2026|Archived versions|@@ -89,7 +89,7 @@If you use ourservices to make and receive calls or send and receive messages, we may collect call and message log information like your phone number, calling-party number, receiving-party number, forwarding numbers, sender and recipient email address, time and date of calls and messages, duration of calls, routing information, and types and volumes of calls and messages.-You can visit your Google Account to find and manage activity information that’s saved in your account.+You can visit your Google Account to find and manage activity information that’s saved by your activity controls.Go to Google AccountYour location informationWe collect location information when you use our services, which helps us offer features like driving directions, search results for things near you, and ads based on your location.@@ -162,9 +162,9 @@Measure performanceWe use data for analytics and measurement to understand how our services are used. For example, we analyze data about your visits to our sites to do things like optimize product design. And we also use data about the ads you interact with, including your related Google Search activity, to help advertisers understand theperformance of their ad campaigns-. We use a variety of tools to do this, including Google Analytics. When you visit sites or use apps that use Google Analytics, a Google Analytics customer may choose to enable Google to+. We use a variety of tools to do this, including ad and analytics services. When you visit sites or use apps that use Google’s ad or analytics services, those services maylink information-about your activity from that site or app with activity from other sites or apps that use our ad services.+about your activity from that site or app with activity from other sites or apps that use our services.Communicate with youWe use information we collect, like your email address, to interact with you directly. For example, we may send you a notification if we detect suspicious activity, like an attempt to sign in to your Google Account from an unusual location. Or we may let you know about upcoming changes or improvements to our services. And if you contact Google, we’ll keep a record of your request in order to help solve any issues you might be facing.Protect Google, our users, and the public@@ -200,7 +200,7 @@includes:Privacy controlsActivity Controls-Decide what types of activity you’d like saved in your account. For example, if you have YouTube History turned on, the videos you watch and the things you search for are saved in your account so you can get better recommendations and remember where you left off. And if you have Web & App Activity turned on, your searches and activity from other Google services are saved in your account so you can get more personalized experiences like faster searches and more helpful app and content recommendations. Web & App Activity also has a subsetting that lets you control whether+Decide what types of activity you’d like saved in your account. For example, if you have YouTube History turned on, the videos you watch and the things you search for are saved in your account so you can get better recommendations and remember where you left off. And if you have Web & App Activity turned on, your searches and activity from other Google services are saved in your account so you can get more personalized experiences like faster searches and more helpful app and content recommendations. Web & App Activity also has a subsetting that lets you control whether someinformation about your activity on other sites, apps, and devices that use Google services, such as apps you install and use on Android, is saved in your Google Account and used to improve Google services.Go to Activity Controls@@ -392,7 +392,7 @@how Google anonymizes data. As described there, when Google anonymizes data to protect your privacy, we maintain policies and technical measures to avoid re-identifying that information.U.S. state privacy laws also provide the right to request information about how Google collects, uses, and discloses your information. And they give you the right to access your information, sometimes in a portable format; correct your information; and to request that Google delete that information. Many of these laws also provide the right to opt out of certain forms of profiling and targeted advertising. They also provide the right to not be discriminated against for exercising these privacy rights. Additionally, the CCPA treats certain kinds of information, like health data, as sensitive; when users provide this information, Google only uses it for purposes permitted by the CCPA, like to provide services that are requested and expected by our users.-The Washington My Health My Data Act and Nevada Senate Bill 370 provide specific rights in addition to those rights above, that apply to health information. When you provide this information, Google only processes it with your consent and allows you to withdraw your consent.+The Washington My Health My Data Act and Nevada Senate Bill 370 provide specific rights in addition to those rights above, that apply to health information. When you provide health information subject to these laws, Google processes it with your consent, which you may withdraw, or as otherwise permitted by these laws.We describe the choices you have to manage your privacy and data across Google’s services inYour privacy controls. These tools allow you to access, review, update and delete your information, as well as@@ -622,7 +622,7 @@.activity on third-party sites and apps that use our servicesWebsites and apps that integrate Google services like ads and analytics share information with us.-This information is collected regardless of which browser or browser mode you use. For example, although Incognito mode in Chrome can help keep your browsing private from other people who use your device, third party sites and apps that integrate our services may still share information with Google when you visit them.+This information is shared regardless of which browser or browser mode you use. For example, although Incognito mode in Chrome can help keep your browsing private from other people who use your device, third party sites and apps that integrate our services still share information with Google when you visit them.You canlearn moreabout some of the ways you can control the information that is shared when you visit or interact with sites and apps that use Google services.@@ -674,7 +674,7 @@make improvementsFor example, we use cookies to analyze how people interact with our services. And that analysis can help us build better products. For example, it may help us discover that it’s taking people too long to complete a certain task or that they have trouble finishing steps at all. We can then redesign that feature and improve the product for everyone.may link information-Google Analytics relies on first-party cookies, which means the cookies are set by the Google Analytics customer. Using our systems, data generated through Google Analytics can be linked by the Google Analytics customer and by Google to third-party cookies that are related to visits to other websites. For example, an advertiser may want to use its Google Analytics data to create more relevant ads, or to further analyze its traffic.+For example, a customer may want to use its Google Analytics data to create more relevant ads, or to further analyze its traffic. Using our systems, data generated through Google Analytics can be linked by the Google Analytics customer and by Google to cookies and other technologies that are related to visits to other websites and apps.Learn moreour usersFor example, to prevent abuse and increase transparency and accountability over our online content moderation practices, Google shares data about requests for removal of content from our services with Lumen, which collects and analyzes these requests to facilitate research to help Internet users understand their rights.